Primary Children’s Clothing Deal for Back to School

Primary Children’s Clothing Deal for Back to School

“We keep the clothing simple so the kids can shine.”

A booth of vibrant primary colored children’s clothing caught my attention at this year’s New York Baby Show. A new online shop for kid’s clothes,, had set up shop to show their wares. The adorable basics are incredibly reasonably priced. The styles remind me of American Apparel for adults, but not are way easier on the wallet.

The good folks at Primary sent me a couple of items to try. For my oldest, the khaki cargo pants–which are durable and (his quote) “cool.” 

cargo khaki primary children's clothing momcave

And for my little one, a brilliantly colored tangerine babysuit. (She didn’t have a quote because she can’t talk yet.)

primary children's clothing onesie

Primary is offering a back to school deal for MomCavers– a FREE T-shirt to first-time buyers spending $25 or more and free shipping when using the code “MOMCAVE.”


Jennifer Weedon Palazzo is the creator/writer/and producer of Mom Cave TV, an online network of comedy shows for moms including Slummy Mummy, Double Leche, Blabbermom, and MomCave LIVE. She's a working actress in NYC who has appeared in films, commercials, and some very off-off Broadway plays. When she’s not writing about the funny side of being a mom (for blogs like Scary Mommy and Mamalode) Jennifer can be found eating Reese’s Cups while furiously bidding on vintage clothing on eBay. She lives with her husband, Evan, bandleader of The Hot Sardines and two spirited children.


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